Published on: October 28, 2016
Chaque Canette Compte is at Paris Games Week, entertaining and encouraging visitors to recycle their drink cans. The event takes place from October 27 to 31 at the Parc des Expositions, Porte de Versailles.
It’s a playground of over 80 000 m2 and Chaque Canette Compte will be working alongside Coca-Cola and its portfolio of brands throughout the five day event. An estimated 300,000 visitors are expected and Chaque Canette Compte’s team of eye-catching brand ambassadors will be aiming to collect at least 350,000 of the cans that Coca-Cola will be giving away so that they can be recycled.
This is the fourth consecutive year that Chaque Canette Compte has supported Coca-Cola at Paris Games Week. Each year the activity has recorded an average recycling rate of 94% and has collected and recycled more than 785,000 cans in total, giving them the opportunity to be recycled again – forever. At the 2015 event 290,000 of the on 314,000 cans distributed by Coca-Cola were collected for recycling.
The partnership between Coca-Cola and CCC is one that visitors to the Show really appreciate: According to a survey of visitors to the 2015 Paris Games Week by Coca-Cola 95% were aware of the Chaque Canette Compte recycling activity, with 65% saying that they enjoyed the recycling promotion and 44% confirming that it made them keen to recycle more.
You can see updates on the activity on the Chaque Canette Compte Instagram (follow: chaquecanettecompte) and Facebook.
Watch the Chaque Canette Compte team in action at Paris Games Week 2015